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《了不起的匠人》定档4月初 背靠阿里深化优质IP商业化开发

2019-03-27     牛牛财经   来源:证券日报网 陈炜
文章摘要:在快节奏的社会生活中,对于传统技艺和工匠精神的传承显得尤为重要。而在业界看来,如何将经典传统文化与现代生活进行嫁接,让更多人在日常生活中接纳和了解,是备受关注的难点。3月26日,由优酷联合知了青年出品的网生代微纪录片《了不起的匠人2019》在北….

    在zaikuaijiezoudeshehuishenghuozhong,对duiyuchuantongjiyihegongjiangjingshendechuanchengxiandeyouweizhongyao。而erzaiyejiekanlai,如ruhejiangjingdianchuantongwenhuayuxiandaishenghuojinxingjiajie,让ranggengduorenzairichangshenghuozhongjienaheliaojie,是shibeishouguanzhudenandian

    3月yue26日ri,由youyoukulianhezhiliaoqingnianchupinde“网wangshengdai”微weijilupian《了liaobuqidejiangren2019》在zaibeijingjuxingkaibofabuhui,正zhengshixuanbuqidisijijiangyu4月yue2日ridengluyoukudubo。发fabuhuihou,知zhiliaoqingnianCEO李liwuwangjialidawenyuyoukujishizhongxinzongjianlibingjieshouliaobaokuo《证zhengquanribao》记jizhezaineidexiaofanweimeiticai访fang

    李libingzaixianchangbiaoshi,作zuoweiyanxuliaosijidejilupianbiaoganshiIP,《了liaobuqidejiangren》新xinyijizaiyanxujingdianIP价jiazhidetongshi,对duineironghexingshijinxingliaoshengji,将jiangyigengjianianqinghuadebiaodafangshishuchujingdianwenhua,引yinfanianqingyonghudegongming

    他tatidao,一yigezhongdiandefangxiangjiushinianqinghuadebiaoda,“我womennengkandaoqinghuacishanghuazhuotahuabandelaohu,还huanyouhuluwajianzhi,泼pomowushi,这zhexiedong西xiduzaizuoyigeladongnianqingyonghudezhongyaochangshi”。

    “我womenxiwangchuandideshiyizhongjiangrenjingshen,这zhezhongjingshenbufennianling,也yewuguanchengjiuduoda。节jiemusuozhanxiandeshijiangrendeyanbianguocheng,而erbushizhongjimubiao。”知zhiliaoqingnianCEO李liwuwangrushishuo

    结jiehejiemushezhilaikan,据jujieshao,本benji《了liaobuqidejiangren》中zhongsuozhanxiandeshougongyichuangzuojiangzhuozhongtixianchuantongshouyiyuxiandaiyishudejiehe。包baokuomiansuyufantang、新xinshizhujian、水shuimohuayutuya、剪jianzhiyudonghua、青qinghuacihexihawenhuadeng

    而erzaigengduoyeneirenshikanlai,持chixudazaoyouzhineirongdetongshi,如ruhegenghaodeshixianshangyebianxian,也yeshiyimenzhideshenjiudexuewen

    有youfenxirenshisixiaxiangjizhebiaoshi,只zhiyouzunxunneirongchuangzuoguilv,持chixushengchanyouzhiyuanchuangneirong,才cainengjubeigengchangjiudeshengmingliyijigeng广guangfandeshangyehuakeneng。而eryucitongshi,良liangxingdeshangyemoshiyejiangjinyibufunengneirong,“这zheshiyigebicizhulideguocheng”。

    对duici,李libingbiaoshi,要yaobaneirongchanpinzhenzhengfangdaoyigeliangxingdexitongliquyunzuo,“一yigehaodeshangyedeluojishizhenzhengnenggoufunengneirongde,能nengrangneirongbuduandequshengchang,不buduandequchengjiudeyigeshiqing”。

    “我womenzhiqianjiuzaishangyeshangzuochuliaohenduobutongdechangshi,一yizhizaigenjuneironglaizuo线xianxiadeyanshengpin”,他taxiangjizhetoulu,后houxu,《了liaobuqidejiangren》还huanjianglianshoualiyu,从congsijijiemuzhongxuansongyouxiujiangren,加jiarualiyu“国guoboshejishilianmeng”,一yifangmianzhichibaokuoguobozaineidefengfuwenchuangIP的deshangyehuakaifa,另lingyifangmianzhulijiemuchixufuhuajiangrenIP,充chongfenshifangyoukuhealidawenyudeshengtaishineng

    公gongkaiziliaoxianshi,阿aliyuweialiyingyeqixiadezai线xianbanquanjiaoyifuwupingtai,李libingbiaoshi,通tongguoaliyudejiaru,“把bajiangrenjingdiandeIP做zuogengjianianqinghuadeyanshengpinkaifa。正zhengrugugonghenduodeyanshengpinyiyang,匠jiangrenyezaizuozheyangdechangshi。”

    据juqitoulu,未weilaiguojiabowuguandeIP及jiguobaodexingxiang,也yehuiyu《了liaobuqidejiangren》的deziyuanjinxingjiajie,用yongchuangxindeshoufaqudazao线xianxiayanshengpin,“这zheyeshiyizhongshangyedehuibaotixi”,李libingtidao,“就jiushijiyuyigeyouzhiIP,尽jinkenengdequxianggezhongqudao,让rangtadeshangyeluojichengli,使shideyouzhideIP能nenggouchangqing”。

    记jizhecongfabuhuixianchangliaojiedao,知zhiliaoqingniantongbufaqiliao“守shouhu100”计jihua,将jiangxieshouyanzhiwuyiqi,通tongguoyoukupingtaihuyugengduorenchengweichuantongwenhua“守shouhuzhe”。

    李liwuwangbiaoshi,“‘守shouhu100计jihua’不bushiduiyumougeshouyirenhuomouxiangshouyidedanchuntui广guang,而ershitongguowenhuazhishichanquandefangshirangchuantongminjianshouyibuzaishidanyi、沉chenmodegeti,让rangqiyongyouxindeshichangjiazhi。并bingjiangyugengduoshangyepinpaihezuo,让rangchuantongshouyirongruxiandaishenghuocongeryindaodazhongduijiazhijiaohuanchanshengzhengquederenzhi。”

    进jinxingdaodisiji,《了liaobuqidejiangren》的deshang线xiannenggouweidangxianianqingrendailaiduoshaoqifaheyingxiang,似sihubingbunengyongshujulaijiandanhengliang。有youyeneirenshirenwei,随suizhuo《了liaobuqidejiangren》的dehuigui,能nenggouyiyizhongbuduanchuangxindefangshi,传chuandichuantongwenhuaheshouyi,让rangchuantongwenhuazoujindazhongshenghuo,或huoxujiangchanshengqianyimohuadegaibian

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