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毕马威:汽车行业“数字化”转型任重道远

2019-04-17     牛牛财经   来源:证券日报网 闫立良
文章摘要:4月16日至25日,两年一届的第十八届上海国际汽车工业展览会即将于上海国家会展中心拉开大幕。随着展会时间的临近,汽车智能化、网联化、数字化、电动化以及未来的发展趋势都成为了大家关注的话题。同日(4月16日),毕马威联合瑞士管理咨询公司亿康先达(Eg….

    4月yue16日rizhi25日ri,两liangnianyijiededishibajieshanghaiguojiqichegongyezhanlanhuijijiangyushanghaiguojiahuizhanzhongxinlakaidamu。随suizhuozhanhuishijiandelinjin,汽qichezhinenghua、网wanglianhua、数shuzihua、电diandonghuayijiweilaidefazhanqushiduchengweiliaodajiaguanzhudehuati。同tongri(4月yue16日ri),毕bimaweilianheruishiguanlizixungongsi亿yikangxianda(EgonZehnder)发fabutiwei“数shuzihuazhongli”的deqichexingyediaochabaogao,为wei2019年nianshanghaichezhanzhuruxindexingyequshijiedu

    报baogaotongguozou访fanglaiziquanqiu17个geguojialingxianqichexingyede500多duominggaoguanrenyuan,聚jujiaoshuzihuacelue、流liuchengbiange、人rencaiyinjin、文wenhuarongheyijishuzihuaruheyingxiangchuantongqichexingyedengredianhuati,对duiqichexingyeshuzihuafazhanjinxingliaoshenkedongcha,总zongjiechudangqianqichexingyeyingduishuzihuazhuanxingsuomianlindetiaozhan

    调diaochabaogaoxianshi,92%的degaoguanbiaoshiduishuzihuayoumingquederenzhi,但dandangbeiwenjishuzihuazaixingyeneiyingbanyanhezhongjiaoseshi,见jianjiegebuxiangtong。44%的degaoguanchengxindeshangyemoshiwei“设shejihekongzhi”,40%的degaoguanzechengwei“设shejihezhichi”,14%的degaoguanrenweishuzihuajiangzhichixianyouyewudefazhan。目muqianyejieyijingqingchudiganshoudaoyizhongxinde“数shuzihuazhongli”,但danxingyehuanmeiyouzhankaiyingduizhezhongxinliliangdeyouxiaocuoshi。报baogaozhichu,汽qichexingyedechenggongshijianlizaiwanshandeliuchenghejiegouzhishang,但danzhegejizhiyijingkaishizhujianbeidapo,其qibeihouqiangdadeyingxiangliyefuchushuimian,那najiushigaoguanmendui“数shuzihua”有youliaogaodudezhongshi,并bingqieyuanyimaoxianchangshixindetujing

    毕bimaweizhongguoguanlizixunfuwuzhuguanhehuorenliujiangangbiaoshi:“数shuzihuadanshengyuxingyexinjiujiaotizhiji,并bingshentouwanwu,需xuyaorongruqiyeyunxingfazhandezhenggeguocheng。在zaiqiyefazhanguochengzhong,不buduanbianhuadewaibuhuanjingweiqiyebiangetichuliaoduoweitiaozhan,企qiyexujiangxianyouhexinzhinengzhongxinzhenghe,包baokuoqiyoushijiazhi、流liuchengheguize。在zaiduoweiduhuanjingxia,数shuzihuazhuanxingbingbucunzaiyitiaowanquandedaolu,企qiyebixugexinfanshi,在zaiqicheshuzihuajinchengzhongfangpingxintai,允yunxushuzihuabiangedebuquedingxinghewuchadecunzai。”

    报baogaoxianshi,汽qichexingyezhengchuyugaonenghaomoshi,目muqiangezhongbiangecengchubuqiong。61%的degaoguanxiangxinkeyiyujingzhengduishouhuoshuzihuaqiyehezuo,近jin40%的degaoguanmingquebiaoshiqichexingyekeyizixingyingduishuzihuabiange,但dantamenyijiuxuyaoyilaiwaibuzhuanyezhishi。汽qichexingyeqiye仿fangfoduyijinru“赛saidao”,但danmuqianbingmeiyoumingquedefangxianghuoshixingzhiyouxiaodeyingduifangfa

    事shishishang,汽qichexingyefazhandaolurengbuminglang,并bingzhengzaijinglibuwendingdefazhanjieduan。汽qichexingyegaoguanpubianrenshidaoshuzihuabiangejiangdailaidetiaozhan,但dantamenyegongkaichengrenxingyeqianjindefangxiangyiranzaitansuozhong

    毕bimaweizhongguogongyezhizaoxingyezhuguanhehuorennuobotebiaoshi:“汽qichexingyeshuzihuazhuanxingxuyaoyikaozhuanbianzhengtisiweifangshilaishixingzishangerxiadecelue。坚jianchiyijishuheliuchengweidaoxiangdechuantongqichexingyezaiyingduidangqiankunjingshicunzaijiebeixinli,而erzaigaodudongdangdexingyehuanjingzhong,科kejiqiyeyijingzhengmingqibichanpinhejishuweidaoxiangdeqiyegengyouyuanjian。如ruguoqichexingyexiangyaoliyong‘数shuzihuazhongli’则zexuyaoxiangkejigongsijiejianjingyan,从congqiyedechangqifazhanlaisikao,而erbushijinkanzhongduanqideyinglinengli。因yinci,汽qichexingyeqiyexuxianshulifuyouyuanjiandeshijieguan,然ranhoukaolvruheyingyongjishulaishixianshuzihuabiangebingxiangxingyepuji。”

    虽suiranmuqianqichexingyegaoguanyijingjubeiziwobiangedeyishi,但danbingmeiyoushizhixingdeguannianzhuanbian。如ruguomeiyou“感ganzhi-回huiying”型xingdelingdaocengzuoweichuantongheshuzihuaqichexingyezhijiandeqiaoliang,真zhenzhengdeqiyeshuzihuajiangliwomenyuelaiyueyuan。“数shuzihuazhongli”是shiyizhongxinshengliliang,企qiyexuyongbaoshuzihuazhongli,紧jingenbufazuochugaibian,从congerzhangwoqiyefazhandezhudongquan

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