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2019-04-18     牛牛财经   来源:证券日报 刘斯会
文章摘要:■本报记者 刘斯会小红书最近可谓麻烦不断,早先,种草笔记涉嫌造假登上热搜榜,日前,小红书又被媒体曝光APP平台出现9.5万篇烟草软文,接二连三的负面消息将小红书推上了舆论风口。对于平台上出现国家明令禁止的互联网烟草广告,小红书有关负责人在回应《证….

    ■本benbaojizheliusihui

    小xiaohongshuzuijinkeweimafanbuduan,早zaoxian,“种zhongcaobiji”涉shexianzaojiadengshangresoubang,日riqian,小xiaohongshuyoubeimeitipuguangAPP平pingtaichuxian9.5万wanpianyancaoruanwen,接jieerliansandefumianxiaoxijiangxiaohongshutuishangliaoyulunfengkou

    对duiyupingtaishangchuxianguojiaminglingjinzhidehulianwangyancao广guanggao,小xiaohongshuyouguanfuzerenzaihuiying《证zhengquanribao》记jizheshibiaoshi,小xiaohongshufanduirenhexingshilaichuanboyancao,现xianzaizhengzaihechasuoyouxiangguanxinxi,下xia线xianliaosuoyoutijiyancaodebiji。“我womenhuanhuicaiquyixiecuoshilaiyindao,比birushang线xianguanyujieyandehuatihe,鼓guliheyindaojieyandeshenghuofangshi。”

    涉shexianfabuyancaoruanwen

    根genjuxiaohongshutigongdeshujuxianshi,平pingtaimeigeyuechansheng1.5亿yideguanzhu,1.7亿yidebijidianzan,以yiji2亿yicidebijishoucang。小xiaohongshubiaoshi,平pingtaibudanweiyonghutigongzixunjiazhi,更gengweiyonghujileishejiaozibentigongliaochangsuo。目muqian,小xiaohongshuyonghudexingquhexuqiuyezaoyibaituodanyidedianshangchangjing,任renheshehuirediandunengdeyipuguang,得dedaoyonghudetaolunyufenxiang

    不buguo,如ruhebaozhengzhexiebijineirongdeheguiqueshiyigenanti

    4月yue15日ri,北beijingjikongzhongxinfabude2018年nianzhongguohulianwangyingxiangshujujiancejieguoxianshi,青qingshaonianyonghuzhongduo、监jianguanxiangduiqueweidehulianwangpingtai,成chengweiyancaoyingxiaodezhongzaiqu。此ciwai,在zaiyixieyi“发faxianmeihaoshenghuo”为weikouhaode“种zhongcao”性xingzhideshenghuofangshifenxiangAPP中zhong,也yechuxianliaodaliangzhenduinvxingdeyancaoyingxiaoxinxi

    有youmeitibaodaocheng,仅jinzai“小xiaohongshu”一yikuanAPP上shang,与yu“烟yan”相xiangguandeyingxiaoxinxijiuduoda9万wanyutiao,这zhexiexinxiduoyi“测ceping”“种zhongcao”等dengruanwendefangshizhankai,吸xiyinliaodaliangduzheguanzhu

    而er《互hulianwang广guanggaoguanlizanxingbanfa》中zhongmingqueguiding,禁jinzhiliyonghulianwangfabuyancao广guanggao。但dansuizhuohulianwangxingyedexunmengfazhanhehulianwangchuanbofangshidebianhua,烟yancaodewangluoyingxiaorengdaliangcunzai。值zhideyitideshi,与yuchuantong广guanggaoxingshixiangbi,互hulianwangpingtaishangdeyancaoyingxiaoxinxigengduo使shiyongruanxingzhirudefangshi,有yougengqiangdeyinbixing

    4月yue17日ri,记jizhezaixiaohongshuAPP上shangshuruyu“烟yan”相xiangguandexinxi,却quewufazhaodaoxiangguanneirong

    对duici,小xiaohongshuxiangguanfuzerenzaihuiying《证zhengquanribao》记jizheshibiaoshi,小xiaohongshuyijinghechasuoyouxiangguanxinxi,下xia线xianliaosuoyoutijiyancaodebiji

    近jinqifengbobuduan

    小xiaohongshuchuangshirenjufangjinrizenggongkaibiaoshi,相xiangduiyutoubudepingtaieryan,小xiaohongshudeneirongshengchanjizhigengduoshizixiaershangde。“小xiaohongshuUGC(即jiyonghuyuanchuangneirong)在zaibijizongliangdezhanbidadao97%。基jiyugonggongchangsuodeziyouyijianjiaohuan,更gengnengjiliyonghuzaishequdechendian,也yejiugengnengjianliyonghuduiyushequdexinren。”

    不buguo,这zhexieneirongshifouzhenweiyonghudeziyouyijianjiaohuan,却quebingbunengbaozheng

    除chuxiaohongshuAPP上shang9.5万wanpianyancaoruanwendebeipuguangwai,近jinqishichangshangbeishouguanzhudehuanyouxiaohongshu“种zhongcaobiji”套taoludepuguang

    此ciqianzengyouduojiameitibaodaocheng,代daifaxiaohongshudeyewufeichangpubian,1万wanzhi2万wanfenside“达daren”们men,直zhijiefabuchanpintuijiandefeiyongyao300元yuanzhi600元yuanyipian,看kantuxiewendefeiyongzezai700元yuanzhi1000元yuan,粉fensishushaodehuiyao便bianyiyixie。而erputongrenfayipianchanpintuijian,只zhiyao50元yuan。中zhongjiepubianjianyicaiqufensishaode“素suren”加jiafensishangwande“达daren”一yiqijinxingtoufang,效xiaoguogenghao

    不buguo,对duiyuxiaohongshushexianzaojiadebaodao,小xiaohongshufangmianzaihuifu《证zhengquanribao》记jizheshibiaoshi,已yijingguanzhudaogebiemeitijiuyouguanshequshualiangxingweidebaodao,公gongsijiweizhongshi。文wenzhongsuobaodaodeheichanshualiangxingwei,正zhengshixiaohongshuyizhiyilaiyanlidajideduixiang,一yiguanduishequshualiang、刷shuafenxingwei“零lingrongren”。

    不buguo,从congtaobaodengpingtaishanglaikan,上shangshudaishuadaixiedexianxiangrengrancunzai,对duici,前qianshuxiaohongshuxiangguanfuzerenhuiyingcheng,这zheshichangqizhili、技jishu、人rengongshaichadeshiqing,长changqicainengkandaoxiaoguo

    中zhongguodianzishangwuyanjiuzhongxinzhurencaoleiciqianzaijieshou《证zhengquanribao》记jizhecai访fangshibiaoshi,代daixieshualiangchanyeyizhicunzai,就jiuxiangdadedianshangpingtaishuadan、微weiboshuijunyiyang,哪naliyouliyi,哪nalijiunengqudongtamen

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