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京东首家超大型体验店落户重庆 未来目标是线下体量与线上齐平

2019-04-18     牛牛财经   来源:证券日报 贺骏
文章摘要:■本报记者 贺骏已经在线上坐稳家电品类龙头的京东,把下一步的增长空间押注到了线下。在日前召开的2019年京东家电行业峰会上,京东集团高级副总裁、京东零售集团3C电子及消费品零售事业群总裁闫小兵表示,京东家电将在不久的将来,通过超级体验店、一城一店….

    ■本benbaojizhehejun

    已yijingzai线xianshangzuowenjiadianpinleilongtoudejingdong,把baxiayibudezengchangkongjianyazhudaoliao线xianxia

    在zairiqianzhaokaide2019年nianjingdongjiadianxingyefenghuishang,京jingdongjituangaojifuzongcai、京jingdonglingshoujituan3C电dianzijixiaofeipinlingshoushiyequnzongcaiyanxiaobingbiaoshi,京jingdongjiadianjiangzaibujiudejianglai,通tongguochaojitiyandian、一yichengyidianhejiadianzhuanmaidiandewufengxianjie,在zai线xianxiaqudaozaizaoyigeyu线xianshangtiliangxiangdangdejingdongjiadian

    在zaiyanxiaobingkanlai,之zhiqianjingdongquefazai线xianxiatiyandian,导daozhibufenyonghuliushi。“我womensuanguoyibizhang,凡fanshimaiguojiadiandexiaofeizhe,百baifenzhiliuqishiduyoutiyandexuqiu。京jingdongguoqumeiyoutigongtiyandekongjianhechangsuo,有youderenpingjiezhuoduijingdongdexinrenxiadanliao,有youderenjiuliushidiaoliao。至zhiyuzenmejisuanzhegequeshaotiyandesunshi?很hennanyongmoxingqujisuan。但danshiyouzhegedian,百baifenzhiliuqishixiaofeizhexiangtiyandeshihouyidinghuizaizhelidedaomanzu。”

    首shoujiachaodaxingtiyandianluodi

    按anzhaoyanxiaobingdeguihua,京jingdongshoujiachaodaxingdetiyandianjiangyujinnianzaizhongqingkaiye,其qigaoda5万wanpingfangmidemaichangmianjichaoguomuqianrenheyigejiadianshitidian。体tiyandiandingweiyuyongyouchenjinshiqiangtiyande线xianshang线xianxiashendurongheshangyeti,经jingyingjiadian、手shouji、电diannaoshumadengsuoyoudaidianpinleishangpin,包baohangezhonglingshouchangjingyijizhongduocanyinyulexiangmu,能nenggouduofangweimanzuxiaofeizheguang、玩wan、买maideshendutiyanxuqiu。值zhideyitideshi,与yuchuantongjiadianmendianbutong,京jingdongchaojitiyandianjiangbushouxiaoshourenwudeshufu,而ershibashendutiyanfangzaidiyiwei

    据juxi,京jingdongjiangchengli线xianxiashiyebulaituijinchaojitiyandianxiangmu,在zaichaodachengshi、特tedachengshihedachengshikaishebutongmianjidechaojitiyandian,并bingzaisan线xianchengshiyi“一yichengyidian”的defangshikaishetiyandian

    相xiangbizaidazhongchengshide线xianxiabuju,京jingdongjiadianzainongcunshichangde线xianxiafazhanzhilukaishidegengzao。按anzhaoyanxiaobingdeguihua,将jiangduixianzhenxiangcunshichangxianyoude1万wanduojiajingdongjiadianzhuanmaidianjinxingyouhuashengji,提tishengjingyingzhilianghefuwunengli

    数shujuxianshi,目muqianjingdongjiadianzhuanmaidianyifugaiquanguo2.5万wangexiangzhen、60多duowangexingzhengcun,很hendachengdushangtuidongliaonongcunshichangdexiaofeishengji。2019年nian,京jingdongjiadianzhuanmaidianchuliaojihuaxinkai5000个gexindianzhiwai,还huanjiangduizhenggetixijinxingquanmiandeyouhuashengji,随suizhuodaxingtiyandiandejiaruheyuanyou线xianxiatixideshengji,国guonei1线xian-6线xianshichangjiangbeijingdongjiadiande线xianxiaqudaoguantongfugai。“邻linguoribenguoquyouhenduofuqidianmaidianqi,但danxianzaihenshaoliao。在zaizhongguohuanyouhenduozheyangdefuqidianqidian,这zhexiexiaoshoudianqidexiaodianweilaikenengduhuibeidadelongtouzhenghe。这zheshiyigejinhuadebiranguilv,必biranshigaoxiaolvzhenghedixiaolv,低dichengbenzhenghegaochengben”,闫yanxiaobingzhichu

    C2M将jiangchengdaqushi

    除chuliaoxingjiandaxing线xianxiatiyandianhe线xianxiaqudaodewufengfugaizhiwai,C2M也yeshijingdongjiadiandelingyidazhuashou

    近jinnianlai,随suizhuoxiaofeishengjidachaodebuduantuidong,满manzuxiaofeizhegexinghuaxuqiuchengweigegexingyedegongshi。对duici,闫yanxiaobingzhichu:“传chuantonggongyeshidaiyigongnengweizhuyaomaidianjinxingchanpinkaifademoshiyijingluowu。在zaiAI大dashujushidai,产chanpinyaoyimanzugexinghuaxuqiuweidaoxiangjinxingkaifashengchan,才cainengmanzubutongquancengrenqundexuqiu。”

    京jingdongjiadiandeC2M之zhilushicong“京jingpinjiadian”正zhengshikaishide。京jingpinjiadianshijiyujingdongpingtaidashujuheAI算suanfadejicheng,以yixiaofeizhegexinghuaxuqiuweihexin,反fanxiangdingzhierchengdejigaoyanzhi、高gaopinzhi、高gaoxingjiabiyuyitidezhinengjiadianyouxuanpin,去qunian9月yueyijingtuichujiushoudaoxiaofeizhezhuipeng,仅jin2018年nian12.12当dangtian,京jingpinjiadiandexiaoshouejiuzhanjingdongjiadianzhengtixiaoshouedejin10%。

    今jinniannianchu,美meide、海haier、格gelidengtoubujiadianpinpaiyiyujingdongdachengzhanluexieyi,旗qixiaquanxiliejiadianchanpindujiangcanyujingpinjiadiandefanxiangdingzhi。截jiezhimuqian,经jingguobannianduodeyouhuadiedai,京jingpinjiadianyishang线xianchaoguo300款kuanchanpin

    “定dingzhihuakeyishidaqiye,也yekenengshifeichangxiaodeqiye,我wokandaoxiaoqiyedereqingyefeichanggao,他tamenxiwangkeyiwandaochaoche,让rangzijibianchengyigexinxingde、年nianqingrenrenkedepinpai,我wofaxiantamendedongligengzu”,闫yanxiaobingbiaoshi,“当dangrandaqiyeyemeiyouhushizhegeshiqing,他tamenyezaitansuo,我wojuedejinniantanC2M反fanxiangdingzhishiyigeyinzi,后houmianhuixiangyuhouchunsunyiyangqilai。我woyujiweilaijingdongshangC2M的debilishibaifenzhisishizhiwushi,这zheyangdebilishiwoweilaifendoudefangxiang”。

    对duici,中zhongguojiayongdianqixiehuilishichangjiangfengbiaoshi:“中zhongguojiadianxingyezhengchuzaiyoudabianqiangdefazhanguanjianqi,科kejifunengyuyonghuqudongyijingchengweiqushi,创chuangxinbiangeshiweiyidechulu。我wohengaoxingkandaobushaojiadianqiyeyujingdonglianshougongtongjinxingzhinenglingshou、智zhinengyingxiao、智zhinengwuliu、反fanxiangdingzhidetansuo,更genghaodemanzuyonghudexuqiu。期qidaijingdongyujiadianqiyejinyibushenhuahezuo,在zaimoshichuangxinhequdaoshuzihuabiangezhongqudegengduodechuangxinchengguo,为weijiadianxingyedailaiyoulidejingyanhejiejian。”

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