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家电巨头“集团军”上阵AWE 海尔、美的、格力多品牌合力出拳

2019-03-18     牛牛财经   来源:证券日报 贾丽
文章摘要:■本报记者 贾丽在AWE2019上,众多家电厂商携史上最强集团军亮相,多品牌矩阵集体出拳,成为展会上耀眼的家电军团。此次,美的携旗下小天鹅、比佛利、凡帝罗、AEG,以及刚上线的COLMO等品牌,首次包下了一整个场馆,退居幕后的美的创始人何享健也亲自到场为….

    ■本benbaojizhejiali

    在zaiAWE2019上shang,众zhongduojiadianchangshangxieshishangzuiqiang“集jituanjun”亮liangxiang,多duopinpaijuzhenjitichuquan,成chengweizhanhuishang耀yaoyandejiadianjuntuan

    此cici,美meidexieqixiaxiaotiane、比bifoli、凡fandiluo、AEG,以yijigangshang线xiande“COLMO”等dengpinpai,首shoucibaoxialiaoyizhenggechangguan,退tuijumuhoudemeidechuangshirenhexiangjianyeqinzidaochangweimeidezhantai;海haierlianheqixiakasadi、GE等dengduogepinpai,展zhanshiliao7套taobutonggongnengdezhihuijiatingjiejuefangan;海haixinjituanqixiapinpai——海haixin、科kelong、Gorenje等dengjitiliangxiang;而ergelidianqiyejitizhanchuqixiageli、晶jinghong、大dasongsandapinpaichanpin,其qihuanshoucijiekailiaodongmingzhuciqianzengtidaodegelidajihua——“零lingtanjiankangjia”的deshenmimiansha,进jinxingpinpaizhanluedeshengji

    过guoqujinian,美meide、海haier、海haixindengjutouzaiquanqiulingyubuduanbinggoukuozhang,收shoubianbingchuangliliaozhongduozipinpai。通tongguoliangniandeneibushulihezairenshi、架jiagou、技jishushangdezhenghe,如rujingejiazhu、子zipinpaijiyanfadedingweihemailuo,也yegengweiqingxi

    多duojutoupinpaijuzhenfalizhenghehoutupumailuoqingxi

    美meidegepinpaibutongtaoxidechanpin,组zuchengliaomeidezhenggejiadianxipuzhenrong

    把badongzhibaidianyewushoubianhuixiahou,美meidejinnian便bianbadongzhipinpaidebaidianchanpinfangzailiaozijidezhanguanli,同tongshimeideqixiadingweigaoduanjiadianpinpaiCOLMO主zhudaAI,其qigeshijiadianbeiguileidaoketing、厨chufangheyushichangjingzhong

    美meideneiburenshitoulu,美meideyanfatouruzhuniandizeng,近jin5年nianlaileijitouruyijin300亿yiyuan。目muqianmeidezaiquanqiubujuliao20个geyanfazhongxin,研yanfarenyuanzhanbichao50%。随suizhuoyuelaiyueduodekeyanjishuluodi,美meidedeyanfamailuoyugejuyezhubuqingxi。海haiershiguoqujinianli,在zaiquanqiushichangbujujiaokuaidejiadianqiyezhiyi,其qizhihuijiatingyezaiquanqiukuaisuluodi。2018年nian,海haiershougouliaoyidalilaopaijiadianqiyeCandy,在zaiquanqiuxingchengliaomeiguoGE家jiadian、欧ouzhouCandy、日ribenAQUA、澳aozhoufeixuepaikeyijihaier、卡kasadi、统tongshuaiqidapinpaijuzhen,并bingjielizheyiquanqiubuju,将jiangqizhihuijiatingdemoshikuaisufuzhi,海haierduocigongkaibiaoshiyujianlizhihuijiatingshengtaipinpai

    海haixinqixiayouchao7个gezipinpai。就jiujiadianyewubankuaieryan,海haixinjituanmuqianyijingshezuquanpinpai,其qizhongdianshiyewuyongyouhaixin、东dongzhiheVIDAA三sandapinpai;空kongdiaochanpinyongyouhaixin、科kelong、日rilisandapinpai;冰bingxichanpinyongyouhaixin、容rongshengheGorenje三sandapinpai

    除chuliaodianshi、空kongdiao、冰bingxiang、洗xiyijidengduokuanxinpinwai,海haixinkelong、海haixinrongsheng、海haixinjuhaoliandengyezaibenciAWE上shangzhanchuliaoqixiaduokuanxinchanpin。海haixinjianliliaoyigefugaiquanchanyeliandejiadianjiqun,并bingjiezhutiyuyingxiaodengjiangpinpaiquanqiuhua

    TCL、长changhong、康kangjia、创chuangweidengheidianjutoudujiansheliaowanshandezhinengzhongduanxitongjiagou,形xingchengqiangdadepinpaijuzhen。这zhesanjiaqiyezaiquniandujingliliaoyilunzaichanyejiagou、人renshijipinpaidezhenghe。正zhengzaijinxingzhongzudeTCL,智zhinengzhongduanyewuqunzaiciciAWE上shangjiasuquanmianfali。去qunianchanghongjiangqixiameiling、华huayiyasuo、格gelanbodengzigongsi,都dudaishangliao“长changhong”字ziyang,形xingchengchanghongxi,此ciciqizuhechanpinyeshijitichuxianzaiAWE上shang

    奥aoweiyunwangfuzongcaidongminrenwei:“当dangxia,大daxingjiadianqiyeduocaiquduopinpaizhanlue,单danyichanpinxuqiuyouxian,难nanyizhichengjiadianjutouchangqifazhanxuyao,而erduopinpaikexingchengjiadianqiangshipinpaiqun,拓tuozhanbantu,打daxiangquanqiupinpaizhimingdu。不buguo,家jiadianqiyeyexuzhuyineibupinpaizhijiandejingzhengguanxi,厘liqingchanpinbianjie,降jiangdipinpaijianjingzhengneihao。目muqianlaikan,经jingguoyilunzhenghe,大daduojiadianjutouneibupinpaidefazhanlujinghedingweiyijiaoweiqingxi。”

    高gaoduanpinpaichixukuorongweilaijinianjingzhengjiangyichangjilie

    家jiadianjutouzaicijieAWE的dexionghouzhenrong,与yuqijinnianlaizaipinpaishangdekuochongyouguan

    在zaizhuanxingshengjishang,众zhongduojiadianjutoubuyueertongdixuanzeliaokuozhangzhilu,它tamenyoudezaihaiwaidasishougouyikuodachanpin线xianhetishengpinpaidu,有youdezezaihulianwangshichang、新xinquntidingweishangkuochongxinpinpaiyiqiulingbiqijing、找zhaodaozengliangshichang。以yixinpinpaizaigaoduanshichangshuliyimianqizhi,也yeshitamendezhongyaozhanluezhiyi

    卡kasadihebifolifenbieshihaierhemeide“家jiazu”中zhongdegaoduanchengyuan,但danAWE2019中zhongdexiyijijiazuzhongyouzengjialiaoruCOLMO、Gorenje等denggaoduanpinpai。而ercici,美meideyezaipinpaishangzaicikuorong,发fabuliaoshougehulianjiadianpinpai“布buguBUGU”。

    业yeneirenshirenwei:“家jiadianqiyeyuefayishidaojishuchuangxindezhongyaoxing,不buduanjiadazizhuyanfalidu,行xingyejishushuipingbuduantigao,整zhengtijingzhengliyebuduanzengqiang,智zhinenggaoduanjiadianshichangyechengweiredian。但dansuizhuogaoduanjiadianshengchanqiyeriyizengduo,企qiyejianjingzhengyeriyijilie,未weilailiangniangaoduanjiadianshichangjiangxianqiyichangxueyuxingfeng。”

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